Build It and They Will Come
The Sky is no longer “the Limit” Once upon a time, long, long ago (1992 to be exact) the smartphone was introduced to the world. In 2013 worldwide sales of smartphones to
The Sky is no longer “the Limit” Once upon a time, long, long ago (1992 to be exact) the smartphone was introduced to the world. In 2013 worldwide sales of smartphones to
You only get one chance to make a first impression. Make sure it’s the right one —Marketing 101 You can change the impression of a brand over a period of time, but
A thing of beauty is a joy forever Yes, (Keats said that), but as you know, beauty can fade over time. Ah, there’s the rub (Shakespeare). Even a business’s image can fade
Perception is Reality Right or wrong, in its simplest definition …a brand is what a company or product stands for in the minds of consumers. Having a strong brand doesn’t mean having
Consistency is Key The goal of any communication should be to positively influence sales of a company’s product or service, either directly or indirectly. Consistency in messages throughout your company’s communications is